Jordan EJ-10

Jordan Grand Prix decided to enter the energy drinks market, as part of an overall programme of brand extensions. They wanted the drink to reflect the brand values of Jordan and the excitement of Formula 1.

We settled on a 'waisted' bottle that has an energy bulge to suggest the power of the drink and which feels great in the hand.

We developed the EJ-10 name, and decorated the bottle with graphics to echo the signature look of a heavily sponsored Formula 1 race car.