About Sutherland-Hawes McLean
Sutherland-Hawes McLean is a small design consultancy situated in West London. We pride ourselves in our long-term client relationships - our standard of service is second to none. We have been variously described as off-the-wall, talented, non-conformist, expert, opinionated, and hard-working. Whatever, we always go the extra mile for our clients.
We can get involved at all stages of a project; usually the earlier our involvement, the better the end result. That may sound arrogant, but it's true.
On the next three pages we have outlined the typical key stages of a project, with examples of the sort of questions you should be considering.
Phase 1: Defining the problem
What problem you are trying to solve?
We can help you get to the root of the problem and put together a brief either for ourselves or other contractors. We were recently called in by a national museum to analyse their retail operation, and report back with ideas.
What will happen when this has been achieved?
Often it can help to have a visual image of the likely outcomes. We designed a groovy set of materials for British Gas that outlined their strategy and showed a series of possible end results - including failure!
How will you get there?
For larger projects, having a "road map" of the key milestones can prove useful to ensure everyone knows how and when they are involved. Sutherland-Hawes McLean designed such a map, along with supporting workshop materials, to help Visa roll out their new strategic programme.
Phase 2: Innovating
Can you muster the support?
We have helped start up companies raise finance with well-presented proposals and product mock-ups - one such start-up raise £1.5m on the strength of one of our product visualisations. We visualised the future of London Underground to help gain support (and finance) for LU's plans within government.
What information do you need to do this?
Gathering together information and research etc into one coherent document can be crucial. We've helped GlaxoSmithKline share marketing experience across worldwide markets of many of their Consumer Healthcare products. We've put together brand books for many of their key brands.
Which of your ideas is the best?
We can produce visuals and prototypes to help you make the decision between various likely options. We can help analyse your various ideas and give an impartial view of the one most likely to succeed. And sometimes come up with better ideas of our own.
Phase 3: Generating value
How will you sell this to the customer?
Having done all the hard work to develop your product, company or idea it's crucial to give it the best chance to succeed. Which is where we come in - making sure your product or message is bought or understood by it's intended recipients. We've had some spectacular successes, like the Lumie Bodyclocks - sales up 1200% in three years!
And last but not least...
What can be learnt from your experience?
Often companies will not bother to make full use of their experience, and valuable knowledge can go to waste. It's key to capture as much useful learning from a project as possible for use in the future. The work we have done for GlaxoSmithKline's Marketing Leadership Programme is a classic example of sharing information among teams for future reference.