Lumie

Outside In are one of the world leaders in light therapy, renowned for their expertise in helping sufferers of SAD. We started work on their range of Dawn Simulators, developing the "lumie" brand to allow for the wider range of products, and the "Bodyclock" name to give the clocks a friendlier face.

We have helped them understand the value of design, not just in terms of marketing spend, but also how investment in product design is more than worthwhile. This catalogue was produced to showcase the new products.