Panadol

Panadol is one of GlaxoSmithKline's premier brands and they were keen to capture the experience of the Panadol brand teams from around the world.

The brand essence and examples of successful marketing ideas were gathered together and turned into an easy-to-use reference, that allow the teams to tap into ideas that had already been proven successful elsewhere.

We used bold graphics and colour to make the extensive and detailed material feel manageable and navigable.