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THE DINING WAREHOUSE Mulberry Hall is one of the world's best fine china and crystal shops. The store attracts a wealthy, conservative customer, as well as a good deal of the tourist trade. The directors decided they wanted to attract a younger, more fashion-conscious market. Rather than tinker with the existing very successful business, we suggested a completely new venture aimed specifically at the target market. The Dining Warehouse quickly established itself as a destination shop within York.
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