Verve energy bars

TAGG were a company that specialised in caffeine-free energy products.

The brief was to try and carve out a new niche market - not easy when there was precious little marketing spend available.

The highly energetic packaging we did for their energy bars generated enough revenue for the MD to do a runner with the money, leaving everyone in the lurch. It's still great packaging, though, and it led onto the Jordan work.